The American Advertising Federation (AAF) Palm Springs - Desert Cities is pleased to announce the date of its annual fundraising Advertising Auction – a great opportunity for those who advertise to get a lot more and spend a lot less. The event is open to the public including local businesses, non-profits, and media buyers for agencies and will take place from 3:30 PM to 6:30 PM, on Wednesday, May 12 at Agua Caliente Casino Resort Spa, 32-250 Bob Hope Drive, in Rancho Mirage.(Reservations required).

“This is one of Desert AdFed’s biggest events of the year and a portion of the proceeds fund our local school Grant Program,” said Tim O’Bayley, President of American Advertising Federation (AAF) Palm Springs - Desert Cities. “Local media outlets donate their advertising opportunities, and we auction them off at a fraction of the usual cost. This event promotes the benefits of advertising and allows advertisers of all kinds to explore tactics they might not have tried before. You won’t find better deals anywhere on television, radio, print, web, and outdoor advertising.”

The event is open to the public for $30, and to AAF members for $25, including hors d’oeuvres and no-host bar. Cash, check, and credit cards accepted. This event is a fundraiser for Desert AdFed, with a portion ofthe proceeds to be awarded to a local school in support of advertising & design students' educational programs.

“AdFed’s Advertising Auction is the one time of the year when you can save up to 50 to 90% off and help get your business out in front of your competition,” said Dayna Smith, Chair of the Advertising Auction for AAF. “Radio, TV, billboards and much more will be available. In addition, for the second year, we’re allowing bidders to make their bids directly on our website during the first week of May, where they can view and bid on a constantly updated list.” Online bidding will be available from May 3-10.

Thank you again to all of last years' media donors for your generous support of the club, and your dedication to the advertising community in the Desert.