"We're ecstatic at the results of this year's competition and awards ceremony,” said Tim
O'Bayley, Co-chairman of the ADDY event committee. “The event at the Indian Wells Resort
Hotel, which has historical ties to Lucille Ball and Desi Arnaz, led us to the theme: “I Love
ADDY."  We had a professional Lucy impersonator as hostess/Master of Ceremonies, and
everyone enjoyed the evening tremendously.” Co-chair Ethan Kaminsky said of the event “The
ADDYS highlight the diversity of achievement in the community. The advertising community in
the Desert is alive and well, and producing superior work."

More than 200 entries were judged based on creativity, originality, and creative strategy by a
team of three top advertising and creative professionals from outside of the Coachella Valley. In
all, 29 Gold ADDY Awards, 24 Silver ADDY Awards and 18 Bronze ADDY Awards were handed
out during the evening?s festivities. ADDY winners from the local competition will go on to
compete regionally and nationally.

Scott Burch Design took top honors for Overall Best of Show and Best of Print, and also earned
4 other ADDYs. Other big winners included Caliente Ink with 17 ADDYs, Point7West with 11
ADDYs, Kiner Communications won 8, Kaminsky Productions won 5, and Furino Greene
Creative won 5 ADDYs.

In addition, other top awards went to the following:
Judges Award - Fainting Bunny Graphic Design
Best of Electronic – Caliente Ink
Best of Print – Scott Burch Design
Best of Interactive – Alt9Design

American Advertising Federation (AAF) Palm Springs ⋅ Desert Cities is a non-profit organization
of professionals dedicated to enhancing the advertising profession through fellowship,
education, community service and public awareness. For more information, please visit
www.desertadfed.com or call 760/325-2882.